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Mr. Dennison knows each and every child who comes in to his Kumon reading center, and he prides himself on knowing how he can personally address each of their reading challenges. What type of market coverage strategy is Mr. Dennison employing in his business?
A) Mass marketing
B) Segment marketing
C) Niche marketing
D) Micromarketing

Respuesta :

sandlee09

Answer:

D) Micromarketing

Explanation:

According to my research on different market coverage strategies, I can say that based on the information provided within the question Mr. Dennison is employing a Micromarketing strategy to his business. This strategy focuses on targeting a small group of specific consumers based on different factors such as commitment to a product or willingness to purchase said product. Which is what Mr. Dennison is implementing by targeting the children and their reading challenges.

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