Dollar Shave Club asks men to "Shave Money, Shave Time" in its commercials; it offers high-quality blades available by mail for a few dollars a month. Dollar Shave Club’s advertising promotes the time- and money-saving aspects of its product as an example of__________
a) product positioning.
b) mass customization.
c) product differentiation.
d) segments of one and mass customization.
e) repositioning.