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Alli segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of

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Answer:

The answer is: Behavior variable

Explanation:

Behavior variable in market segmentation refers to the process of segmenting the market based on consumer buying behavior. Consumer buying behavior consists of consumer usage frequency, consumer habits, benefits sought or expected, user status, brand loyalty, etc.  

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