Answer:
The marketing research process step that requires formulating a hypothesis and determining what type of research is most appropriate for testing it is:
- The second step: The Design of the Market Research Plan.
Explanation:
In the Design of the Market Research Plan, the researcher must establish the information that needs and formulate a hypothesis that next, with the development, will be confirmed or negated, also must be determining the type of investigation, that could be:
- Applied: Determinating fails in a strategy.
- Conclusive or quantitative: Allow obtaining conclusions and statistics.
- Continuous: the investigation is in a sector in periodical form.
- Experimental: Making experiments with consumers.
- Exploratory or qualitative: Made when you take the first decisions.
- Motivational: With meetings obtain information about the consumers.
- Primary: Data on competence.
- Punctual: For a group of people specifically.
- Secondary: Public information.
