When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

This is a great risk for the brand. The consumer subjective image of this brand could be altered putting the product quality in doubt.

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When considering brand​ extensions, there is a risk of​ _____, in which the contrast between the brand​ extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.

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When considering brand extensions, there is a risk of _____, in which the contrast between the brand extension's less positive characteristics and the more positive characteristics of the brand can lead to a shift in how consumers perceive the brand.