contestada

Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?
a. perceived valueb.
b.brand dilutionc.
c.line extensiond.
d.brand extensione.
e.brand awareness

Respuesta :

Answer:

b.brand dilution

Explanation:

Brand dilution -

It occurs when the value of the brand reduces due to its overuse , and the value of the reduced as it does not meet to the expectations of the customers , is known as brand dilution .

hence , from the question ,

As Ferrari is a very famous and reputed luxury sports car brand , and the the brand name can be diluted as it introduces 68 different products .

hence , from the question ,

The correct term from the given statement is Brand dilution .

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