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All of the following are benefits of new product development to a firm except:

a. reducing the costs of production
b. satisfying the changing needs of current and new customers
c. avoiding market saturation from products that have been on the market for a long time
d. creating diversification and reducing risk
e. keeping up in a market with short product life cycles where sales come mostly from new products

Respuesta :

Answer: Reducing the cost of production.

Explanation:

Creating a new product by a company have several benefits such as helping the company to diversify, satisfying the changing needs of customers, shifting away from an already over produced item in the market.

Creating a new product does not ensure a reduction in cost of production. This is so because some products cost more to produce than others.

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