Answer:
This is an example of sales promotion.
Explanation:
Sales promotion are a series of activities a company begins to develop in order to increase a product's sales. It centers, as the name states, on promotion which is a type of commercial communication.
These include short-term incentives, which is a way to motivate consumers into getting the product.
In this case, the Minions movie is very popular so McDonals's begins a sales promotion with the characters, increasing the sales of the Happy Meal.
