When Coca-Cola saw the growth of the bottled water category, they launched DASANI, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching DASANI?

a. New brand
b. Multibranding
c. Line extension
d. Licensing
e. Brand extension

The first step of developing the the strategy is that the business objective should be clear and the plans of the business should be according to the potential of the customers.

Hence, the cocoa-cola company launching DASANI by using the new brand development strategy as it is one of the successful brand strategy executed in an organization.

Therefore, Option (A) is correct.

When​ Coca-Cola saw the growth of the bottled water​ category, they launched​ DASANI, its brand of bottled water. Which brand development strategy did​ Coca-Cola use in launching​ DASANI? a. New brand b. Multibranding c. Line extension d. Licensing e. Brand extension

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When Coca-Cola saw the growth of the bottled water category, they launched DASANI, its brand of bottled water. Which brand development strategy did Coca-Cola use in launching DASANI?

a. New brand
b. Multibranding
c. Line extension
d. Licensing
e. Brand extension