Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada. He personally shops the world over, handpicks and orders authentic and beautiful handmade rugs, which he has shipped to Canada, where he sells them through his brick-and-mortar stores and through his www.tabrizi.com website. In terms of the marketing channel, Jeff is acting as an_____.
a. consumer
b. agent
c. wholesaler
d. brokerage firm
e. middleman
A middle man is an intermediary between manufacturer and end user .Here Jeff act as an middle man between Tabizi Orintal Rugs and end user both in case of online shopping (www.tabrizi.com) and offline shopping .
