Roderick sells restaurant supplies to eateries in western Kentucky. Because his clients do much of their own business at lunchtime, he discovers that they prefer to have him call between 9:00 and 11:00 a.m. and between 1:30 and 4:30 p.m.

This time he devotes to making sales calls is referred to as the ________.

A. target market time
B. downtime
C. prime selling time
D. sales evaluating time
E. niche time