Gloria, a designer, is looking for a rented place to set up her own tailoring unit. She has laid down several criteria for finding the ideal place for her unit. Among the criteria, connectivity to public transport is her highest priority, accessibility of community stores is less important, and fully furnished kitchenette is her lowest priority. In this scenario, Gloria is most likely using _____ to make a rational decision.

a.absolute comparisons
b.relative comparisons
c.dissonant correlation
d.illusory correlation