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Which of the following is NOT a disadvantage of focus groups?

a. Focus groups are often difficult to assemble.
b. Focus group moderators require special skills.
c. Focus groups afford the researcher less control than individual interviews.
d. Focus groups allow for multiple viewpoints to be heard.
e. Focus group data is difficult to analyze.

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Answer:

D. Focus groups allow for multiple viewpoints to be heard.

Explanation:

A focus group is a form of recollecting data and information through various viewpoints within a group. It is commonly used in marketing or psychology even, in order to receive feedback from clients/ subjects for research.

Focus groups allow multiple viewpoints to be heard in order to optimize the product or get more information about a study, for example.

The other options are disadvantages;

  • Since people need to be assembled, it can be difficult to set the right time and place for everyone.
  • A moderator does require certain skills so not everyone can do it.
  • They do afford the researcher less control since it is a group, not individual.
  • The data tends to be hard to analyze.

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