You'd like to own your own business, and you love to work with your hands, preferably outdoors. That'swhy a lawn and garden maintenance business is the perfect match for your abilities and interests, and you'reready to start! Which type of distribution channel will work best for launching your new service business, andwhy?
a. Because you are marketing your services in the B2B environment, a short distribution channel worksbest for your new business.b. Due to the concentrated geographic location of your potential customers, you will only need oneintermediary in your distribution channel who can facilitate the exchange process.c. You'd like to establish and maintain personal relationships with your clients, so you should set up ashort distribution channel without intermediaries.d. Because of the challenges involved in identifying customers who actually need your lawn care services,you will need to engage the services of several sales and marketing intermediaries who can assist you.