Televisa, a Mexican media company, became the world's most prolific producer of Spanish-language soap operas owing to its expertise in Spanish culture and linguistics. Which strategy did Televisa employ to defend against global giants? Explain your answer?

Respuesta :

Transfer company expertise to cross border markets and initiate actions to contend on an international level

Explanation:

There are different strategy in which the company employ to produce the major products many initiative will be taken by the company to produce a foreign market and to gain the viable strength

The Televisa company began to upgrade it's technology and the capabilities and they started to produce more in the foreign markets and then to gain the experience and build themselves strong in the foreign markets