As Americans' unprecedented prosperity filters down to the next generation, attracting teens' business has become a Holy Grail for marketers.
"It's a very influential market," says Selina Gruber, president of Children's Market Research Inc. in New York. "Marketers never really paid that much attention to kids,
but now they do because it's becoming their bread and butter."
What is the central idea of this passage?
There is a growing interest in marketing to teens
O in the past, marketers did not pay attention to kids
O American prosperity affects teen-agers.
O Market research firms track the teen market.