The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

a. declining employee morale
b. greater conflict
c. less net profit
d. inefficiency

A typical problem of multichannel systems is the channel conflict. This inconvenience arises when components of a supply chain such as manufacturers, retailers or distributors compete among them for the sales of the same product. The situation generates a greater conflict since the business operations of one can be stopped because of the reluctance of the other for cooperating.

The major disadvantage of a multichannel system is that it is harder to control and it can generate ________. a. declining employee morale b. greater conflict c. less net profit d. inefficiency

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The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.

a. declining employee morale
b. greater conflict
c. less net profit
d. inefficiency