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_______involves a process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. A) Perceptual mapping B) Marketing targeting C) Strategic planning D) Market positioning E) Market segmentation

Respuesta :

Answer:

D. Market positioning

Explanation:

Market positioning -

It refers to the ability to effect the perception of the consumer for any goods , services or brand with respect to its competitors , is referred to as market positioning.

The main focus of the market positioning is to bring forward the image of a specific goods and services , so that the consumers retain it in that particular form .

Hence from the given information of the question,

The correct term is market positioning.

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