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A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. Group of answer choices a) membership b) group reference c) group subculture d) laggard.

Respuesta :

Answer:

The correct answer is option (B).

Explanation:

According to the scenario, the most appropriate answer is option (B) because the member of the music band when it comes to advertisement wearing particular company shoes, it becomes a reference for the fans of that band and shoe company sales increases.

While the other options are not appropriate because of the following reasons:

  • Membership is a concept to get a subscription or become a customer but the scenario doesn't show any type of membership with the band.
  • Group subculture is incorrect because subculture is a concept where there are differences within the same culture.
  • Laggard is incorrect because the members of the band is not copying anyone.

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