Answer:
Mass Customization
Explanation:
Mass Customization -
It is a manufacturing and marketing strategy ,
where huge range of services and products are altered or changed according to the likes and dislikes of the customers , is referred to as mass customization.
It is also known as built - to - order and made - to - order.
These type of method are used in order to increase the sale of the goods and service , by modifying the goods according to the customers satisfaction.
Hence , from the question,
The correct term is mass customization.
