Respuesta :

Answer:

1. Defining the basic purpose of the communication system.

2. Defining the Who/When/Why of the system.

3. Defining the how, the process by which the intended system will operate.

4. Defining the aptitude of the people involved in the system.

Explanation:

1. Defining why the system is required, how will it make the current system better by making it more efficient, user friendly, or in line with the overall company objectives. An example could be of focusing on disclosure as a basic principle around which the new system is built.

2. Defining the connecting points in the system. In what way is information intended to travel, who the recipients are, why certain communication lines are more important than others. An example could be of meeting minutes being sent out to all participants as well as absentees of the meeting and defining why this is important.

3. The protocols and SOPs of the system, such as the channels and methods intended to be deployed. An example is email, or vlogs.

4. The right set of skills required to be present in all participating individuals. Examples include having the ability to give attention to detail when forwarding information, punctuality so information is sent out in time, and responsibility so information is sent out to the intended recipient.

Answer:

The four phases of strategic management are formulation, implementation, evaluation and modification.

Formulating a Plan. Formulation is the process of choosing the most profitable course of action for success.

Implementation of Strategies.

Evaluating the Strategy's Results.

Modification and Amplification.

Explanation:

Skip to main content.

Small Business»Managing Employees»Managers»

Four Phases of Strategic Management

by Marcia Moore, MSSW; Reviewed by Michelle Seidel, B.Sc., LL.B., MBA; Updated January 25, 2019

Four Phases of Strategic Management

Many companies have mission statements that explain why they are in business, what their products are and the consumer market they target. Strategic management is an ongoing process organizations apply to analyze internal processes and resources that deliver these products. There are four main phases that must be applied with each strategy, and decision-makers must understand the purpose of each phase.

Tip

The four phases of strategic management are formulation, implementation, evaluation and modification.

Formulating a Plan

Formulation is the process of choosing the most profitable course of action for success. This is the phase for setting objectives and identifying the ways and means of achieving them. An analysis of corporate strengths, weaknesses, opportunities and threats reveals critical areas surrounding the products and services that need attention.

Take, for example, a company's objective to expand sales into the internet market. If research shows that competitors in that market are not seeing a return on their investment, company decision-makers may explore other alternatives. By contrast, if competitors are seeing increased sales, the business may decide to launch its online store and start a social media marketing campaign to drive traffic to the website.

Implementation of Strategies

Implementation is the execution of the necessary strategies to meet the objectives that have been set. To ensure success, all employees should understand their roles and responsibilities. Appropriate activity measures provide necessary feedback with facts that identify positive impacts and areas for change.

In this phase, companies pay attention to details and monitor processes to implement quick changes as required. For example, if a common customer complaint is that products take too long to arrive, an analysis of the shipping process may reveal ways to expedite delivery, such as using pre-printed shipping levels to streamline packaging and carrier pickup of shipments at the store.

Evaluating the Strategy's Results

Evaluating strategies used in the implementation phase serve as performance feedback. Some companies use a gap analysis to compare how the company performed to set goals. Analyzing present state compared to desired future state identifies the need for new products or additions to existing products. One example is a company comparing its anticipated consumer purchase response with the actual number of sales or comparing old shipping times to the delivery timeframe after new procedures were implemented.

Modification and Amplification

The modification phase is essential in correcting any weaknesses or failures found during evaluation. Strengths identified can lead to implementation in other areas. One example is a strategy to sell a selected number of products on the internet and sales data shows a significant profit. A decision to add more products and refine the process can result in a new lucrative endeavor. An amplified marketing plan including search engine ads may also be examined in an effort to draw additional customers to the website