Answer: Analytics
Explanation: Analytics an be explained as the collection, interpretation and communication of information, findings or trends using data-driven methods. Predictive analytics involves the use of previouslt available data for making relevant decisions about the future. Analytics combines the use of statistical methods, probability, calculus, linear algebra under the hood in making future forecast with the advent of machine learning models.
Sales based on historical data in peak periods achieved as valentine and holidays can be used to predict future sales and hence influence hiring decisions during these periods.