Differences in social and cultural behavior- is a concern as firms move toward​ globalization
Explanation:
Failure of Wal-mart in Germany is a example of differences in Social and cultural behavior.The failure of wal-mart to adopt the German culture was the reasons for its failure.Below are certain points that led to the failure of Wal-mart
so the answer is Differences in social and cultural behavior- is a concern as firms move toward​ globalization