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MarketNerd Inc., a marketing firm, is conducting a market research study on consumers' attitudes toward online shopping websites. In order to achieve its research objectives, MarketNerd collects information from several social networking sites and blog posts and uses the information to track consumers' evaluations of various shopping portals and websites. This process is best described as _____.

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zunesyed

Answer:

The correct answer is (a)

Explanation:

Various methods are employed by companies and organisation to understand the views of the customers regarding their products. One way is attitude tracking, in this methods companies use different social media websites, blogs to survey. Attitude tracking is an effective way to keep up to date regarding the customer's satisfaction level and to understand their views regarding a commodity.

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