Answer:
the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions
Explanation:
Content analysis is a research method or technique used to systematically study documents and communication objects. This method is used establish patterns in communication by systematically evaluating texts such as documents, oral communication, and graphics and converting qualitative data into quantitative data that is more measurable. Social scientists employ this method because of its non-evasive nature.
