Answer:
Marketing research
Explanation:
Marketing research -
It refers to the method of collecting and interpreting all the information and sources in order to establish any business , is referred to as marketing research .
The research work require a lot of relevant information about the goods , planning and implementing the plans in a correct manner ,
The feedback of the consumers are required in order to improve the business according to the likes and dislikes of the consumers .
Hence , from the given information of the question ,
The correct term is marketing research .