The marketing team for the charity American Harvest, a national food bank program, wants to understand the effectiveness of its fundraising efforts in comparison to those of similar charities such as Action Against Hunger and Feed America
American Harvest will most likely use the metric of ________.

A) customer equity
B) conversion rate
C) market share
D) share of customer
E) bounce rate

Question

25-02-2020
Business

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The marketing team for the charity American Harvest, a national food bank program, wants to understand the effectiveness of its fundraising efforts in comparison to those of similar charities such as Action Against Hunger and Feed America
American Harvest will most likely use the metric of ________.

A) customer equity
B) conversion rate
C) market share
D) share of customer
E) bounce rate

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Answer:C.Market Share

Explanation:Market Share. A company's market share refers to the overall percentage of all products that the final the company has on the market. It is calculated based on dividing a company's sales by the overall sales they make in that particular category. If it sells all its products in the market it will get 100% share and that makes that company to be a monopoly.

If the company sells all the product in a market, it will have a 100 percent share—and it will have a monopoly.