Answer:
Jim bought a new car after evaluating several alternatives. Despite being happy with the performance, he experienced a certain degree of anxiety and doubt about the car. In this scenario, Jim is experiencing  postpurchase dissonance .
Explanation:
Postpurchase dissonance is a common consumer reaction after making a difficult , relatively permanent decision. Doubt or anxiety is referred as post-purchase dissonance.
The probability of a consumer experiencing post-purchase dissonance, as well as the magnitude of such dissonance , is a function of :
. Degree of commitment/trrevocability of the decision
. Difficulty of choosing among the alternatives
. Individual's tendency to experience anxiety.
Hence in the given scenario Jim is experiencing postpurchase dissonance.
Answer:
Post purchase dissonance
Explanation:
This is the  series of unsatisfactory and regretting  reactions or  attributes  demonstrated by  a customer after purchasing  a product.it may culminated to the extent of returning the bought products or not using it. Basically it results from not obtaining  accurate or complete information by the customer prior to purchase. Â
In addition, the ever  unsatisfactory  human wants, rapid competitions in  the markets, preference for a better products and the need to maintain status in the society are  additional factors that may be responsible for this negative Jim's post purchase state of mind.
