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Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's

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Answer:

The correct answer is conversion rate.

Explanation:

What is the conversion rate and how is it measured?

It is a ratio that is calculated between a numerator and a denominator that returns a percentage. The formula is therefore simple: numerator / denominator =%.

The numerator is usually the number of objectives achieved in the period of time being assessed. It will depend on what we want to measure may be conversions, sales, downloads, etc.

The denominator is the total number of opportunities that were attempted to achieve those objectives that we put in the numerator. For example:

  • I tried to close 100 customers and got 2 sales
  • 200 people visited my page and 10 people called me.
  • I made 50 calls and 2 answered.

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