Answer:
Protecting the privacy of knowing and unknowing customers.
Explanation:
As the exercise suggests, the boom in online, mobile, and social media has created a new set of social and ethical issues for companies. The greatest concern is, certainly, the protection of the privacy and information of the users, costumers, etc. We, as constant users of social media, apps, or just the internet, we (consciously or not) share a lot of information. Be it the one we upload or the one that we share. So, the most important ethical problem of this companies is the protection of that data. Be it from using it themselves, selling them, protecting them for external factos such as hacking, etc.
