Joe and Debra are deeply interested in the well-being of the cocoa farmers they buy from. Imagine that they were thinking about starting a global service program, in which Theo Chocolate employees would live in cocoa-growing communities for a year at a time, contributing their management and technical expertise. What advice would you give Joe and Debra
It is highly recommended as it creates a community stakeholder effect on the locals. They feel loved by the company and information/data on buy behavior can be collected...