A firm wants to take the least amount of financial risk in selling its product overseas. It prefers to continue production of the product for this new market in its home country, but is willing to forgo high profits. Which global market-entry strategy would suit it best?
The firm has seen a market oversees where they can sell their product and ready to forgo profit. The market-strategy that suits this is exporting, they are ready to promote their market for little income.
