Answer:
RESONANCE MESSAGE STRATEGY
Explanation:
Resonance message strategy is a marketing strategy for developing loyal customers by expressing or connecting a product with a consumer's experiences to build stronger ties with the consumer. The use of resonance strategy enable an organisation to engage potential customers with a conversation and message that reflects their values and interest which usually reinforce their desire to do business with the company.
A brand that use resonance strategy often leads with a story that helps their customers choose the brand by choosing themselves.
