Electronic products can be satisfying as well as frustrating for consumers. For example, a consumer may be highly satisfied with the applications available on his new smartphone but becomes frustrated when he is unable to operate the phone with ease because of the presence of many applications. Which of the following approaches will best suit consumer researchers who want to measure these emotional reactions?
PANAS is a positive and negative Affect Schedule, a self report questionnaire that has questions to evaluate the positives and negatives of a product or service. PANAS can be used to carry out customers research.
