According to your text, in the broadest terms, the "marketplace" refers to:_________
A. the world of trade
B. the four Ps
C. channels that are accessible to a given customer
D. brick-and-mortar stores and the Internet
E. wholesale and retail environments

The marketplace is an economic system where companies compete with each other in order to sell their products. It is a place where trade occurs. In the broadest terms, a marketplace is the world of trade where buying of goods and services takes place.

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According to your text, in the broadest terms, the "marketplace" refers to:_________ A. the world of trade B. the four Ps C. channels that are accessible to a given customer D. brick-and-mortar stores and the Internet E. wholesale and retail environments

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According to your text, in the broadest terms, the "marketplace" refers to:_________
A. the world of trade
B. the four Ps
C. channels that are accessible to a given customer
D. brick-and-mortar stores and the Internet
E. wholesale and retail environments