An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product than tobacco kills every third consumer." This ad is using a(n) _____ appeal.

Question

26-02-2020
Health

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An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product than tobacco kills every third consumer." This ad is using a(n) _____ appeal.

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Kristiania Kristiania · Answer 1 · 2020-02-26T05:45:40+01:00

Answer:

fear appeal

Explanation:

Fear appeal -

It refers to the strategy to aware the people about the harmful effect of any product , activity or policy , is referred to as fear appeal .

The method is useful to make the people not to use the particular product in order to avoid the scary situation .

As in case the fear is generated in the minds of the people , it is the human tendency to avoid the situation , and thereby people does not use the product .

Hence , from the given scenario of the question ,

The correct answer is fear appeal .