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The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Vechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center?

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imustapha180

Answer: influencer

Explanation: An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.

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