_________ is formed when a firm entering a market pools its resources with those of a local firm. (more control, more risk relate to strategic alliance.)Problems with this entry approach can arise when the partners disagree or if the government places restrictions on the firm’s ability to move its profits out of the foreign country and back to its home country.

To pursue an emergency market, two companies who operate in a similar industry can join their resources to face off larger competitors. Even though they might lose a little bit of control over the business, the profit that obtained from beating their competitors might be enough to cover the inconvenience

- increase the efficiency of their operation

Sometimes, companies also create a join venture because both parties involved have infrastructure that complement each others. Rather than purchasing new assets, creating a joint venture might be a cheaper option.

- Reduce the Risk of the operation

Creating a joint venture will also cut of the percentage of the profit that each parties initially obtain. But, the risk from potential loss will also be divided between each parties involved in the joint venture.