Answer:
Unattractive industry
Explanation:
An unattractive industry is one where it is hard for a business to be profitable. If competitive forces are too strong then new entrants to the industry will most likely not survive.
Because profitability is low, there are low barriers to entry.
Factors that make an industry unattractive are power of the supplier, power of the buyer, threat of substitutes, degree of rivalry, and threat of new entrants.
