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A customer ________ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation. A. point of parity B. touch point C. point of difference D. point of order

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elenacorsan93

Answer:

B. touch point

Explanation:

A customer's touchpoint, also known as contact is defined as any point where customers and business meet and exchange information, for business this kind of experiences become meaningful when business understand their customers to offer a superior customer experience.

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