Businesses need to achieve points of parity in the market because: C. to sell products that are the same as those of competitors.
Explanation:
A point of parity is considered as an important element in the business. It helps in making the consumer to use your brand or product comparing with the product of the competitors.
The point of parity helps in negating the competitor's point of difference. The company can survive in the competitive business only if it follows and covers the point of parity. Point of parity helps to refocus your brand showing that it is good as compared to other competitive brand.
