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The value a consumer attaches to a product or service is captured in the:______. a. difference between the price charged for it and the cost to produce it. b. least price a consumer is willing to pay for it. c. expenses incurred by the firm in manufacturing it. d. consumer's maximum willingness to pay for it.

Respuesta :

Answer: consumer's maximum willingness to pay for it.

Explanation:

The value a consumer places on a product or service is the highest amount that consumer is willing to pay for that product or service to be received. Value simply means the worth a particular thing has to a person. Value varies as some items are more valuable than others.

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