The principal offensive strategy options include all of the following EXCEPT:A.using a cost advantage to attack competitors on the basis of lower price or better product value.B.using hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distractC.launching a preemptive strike to secure an advantageous position that rivals are prevented or discourageD.pursuing continuous product innovation to draw sales and market share away from less innovative rivalE.initiating a market threat and counterattack simultaneously to effect a distraction.

In this question, we are trying to select an option which is not in terms with the other options as regards what principal offensive strategy should be.

Now, what the term principal offensive strategy refers to is that it is a type of corporate strategy that pushes for changes within the industry. What we are trying to say is that, the principal offensive strategy pursues an agenda that is pushing for a change within the industry.

Efforts might be concerted or individual steps might be taken. Hence, various techniques or strategies are in place to be used.

Offensive strategy types includes, an end run strategy where a company does not want competition and thus explore the part of the market with little or none.

A preemptive one which seek to conform some advantages on the company as it is the first one based on demographics

Others include: an acquisition and a direct attack strategy