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Diesel is a company that manufactures and distributes very expensive, high-quality jeans. In the Unites States, there are 10 million people who could potentially purchase their jeans. Of those, 8.7 million are aware of the Diesel brand and 7.2 million know that types of products they distribute. Approximately 6.2 million like the brand, 5.0 million of which believe that they will make a Diesel jeans purchase within the next few months. Currently, 4.6 million already own a pair of Diesel jeans. Given these figures, what promotional objective should Diesel set?


a. Increase the number who intend to purchase Diesel jeans.
b. Increase the number who own a pair of Diesel jeans.

Respuesta :

Answer:

a. Increase the number who intend to purchase Diesel jeans.

Explanation:

The promotional objective should Diesel set is to increase the number of people who intend to purchase a Diesel jean.

The Promotional objectives that a company should pursue depends on the existing achievements of the brand in the market place, normally promotional objectives will include: attraction of new customers, increasing sales, raising product awareness, and/or expansion of market penetration.

In the scenario, there's already a high level of product awareness, and little need for attraction of new customers. hence the only key objective that is to be pursued at this stage is increase in sales.

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