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Dwayne saw an ad promoting Texas as a tourist destination. The ad contained a postage-paid reply card which could be used to request more information. In terms of the communication process, the mailing in of the postcard with a request for further information is an example of:______

a. encoding.
b. a receiver response.
c. feedback.
d. an exchange cycle.
e. a message loop.

Respuesta :

Answer:

The correct answer is letter "B": a receiver response.

Explanation:

The communication process explains the steps it takes for an individual to deliver a message. The sender or source encodes the message in his or her brain and sends the message through a channel that represents the way how the message will be decoded by the receiver.

In the example, the advertisement represents the source, the message, and the channel. Dwayne is the receiver. By responding to the advertisement suggestion of reaching out for additional information the receiver if generating a response.

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