Respuesta :
Answer:
One of the goals of Value-Based Marketing is to determine the value of the brand
Explanation:
Value based Marketing is a shift from traditional Marketing. It tends to lean more on the Values and possibly ethics that matter to the consumers as against trying to lure them into buying the products on offer.
Take Nike for example. A giant manufacturer of sports kits and wears. A traditional advert from Nike would look like displaying the beauty of its sports shoes and how the likes of great tennis players won adorning some of these wears. But a value based Marketing approach looks at what Value Nike stands for and what they believe their consumers want out of life; they picked "Performance, authenticity, innovation and Sustainability" And this is what they mean when they say "Just do it!"
Brands that engage more with their consumers day to day lives are most likely operating Value based Marketing
