Held since 1952, the worldwide beauty contest for women began as a marketing strategy for a Californian swimwear brand and was televised for the first time in 1955.
One of the most celebrated feminist protests of the 20th century, the one in which American women publicly burned bras, happened in reaction to the “Miss America” of 1968 - a preliminary stage to the global dispute.
Beauty contests have thus become a synthesis of feminism's historic struggle against unattainable beauty standards for women.
Since the 1950s, the perfect body ideal for women has undergone some changes , but over the course of more than six decades of history, all winners were thin, young women, mostly white.
The contest propagates a standard of unattainable beauty that culminates in eating disorders, dissatisfaction with one's own body, depression and other problems that affect women subjected to this standard.
It should be noted that Beauty pageants gave families something to watch together.
The 1950s was known as the Golden Age of television in the United States and during this time beauty pageants were popular in society. Barbie gave young girls something to imagine and play with. Also, Marilyn Monroe became a famous icon in Hollywood as well as movies.
It can be deduced that they exhibited characteristics that consisted of beauty. Since then, Miss America pageants have been popular.
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