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Unlike other car rental agencies that are based in airports to serve travelers, Rental Wheelz has a network of neighborhood offices. The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Rental Wheelz caters to a small share of the large car rental market. From this description, it can be concluded that Rental Wheelz most likely practices ________.

Respuesta :

Answer: concentrated marketing

Explanation:

Concentrated marketing is a market-coverage strategy in which a firm goes after a large share of one or a few segments or niches.

The marketing efforts focuses on satisfying a single market segment.

jepessoa

Answer:

E) concentrated marketing

Explanation:

When a company engages in a concentrated marketing strategy, they will target one specific and well defined market segment. E.g. Girl's Life magazine is targeted specifically for teenage girls.

Niche marketing strategies are a type of concentrated marketing that focuses on a small but very specific segment. E.g. organic dog food.

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