Conducting Primary Research After conducting secondary research, you will most likely need to gather primary, first hand data. Primary data provides a complete picture. Familiarize yourself with how to generate and use primary data and how to avoid researcher bias. You will generate primary data mostly through surveys, interviews, observation, and experimentation.

Consider each scenario, and then answer the question.

After gathering data on the effectiveness of company meetings, you decide to create a survey to get both qualitative and quantitative feedback. You will mail a survey to a selection of companies

What are disadvantages of using this type of data collection? Check all that apply.

a. Respondents do not have enough time to consider their answers.
b. Respondents may exaggerate or distort facts.
c. Respondents might consider the survey to be junk mail.
d. The response rate may be too hgh to manage.
e. Respondents may not represent an accurate population sample.