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As product adopters in the diffusion of innovation, members of the early majority Group of answer choices
have a fear of debt and use neighbors and friends as information sources.
are deliberate and use many informal social contacts.
are skeptical and have below average social status.
are venturesome, highly educated, and use multiple information sources.
are leaders in social settings and have a slightly above average education.

Respuesta :

Answer:

The correct answer is letter "B": are deliberate and use many informal social contacts.

Explanation:

Sociologist and Professor E.M. Rogers (1931-2004) proposed The Diffusion of Innovations Theory which is a concept that relates several consumers' factors with the time they take to adopt technological innovation. Those influential factors are individuals' opinions and the rate at which they can interact with the innovation. According to the theory, consumers can be classified into five (5) groups:

  • Innovators: venturesome, higher educated, use multiple information sources.
  • Early adopters: leaders in a social setting, slightly above average education.
  • Early majority: deliberate, many informal social contacts.
  • Late majority: skeptical, below-average social status.
  • Laggards: fear of debt neighbors and friends are information sources.

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